Future Business Academy Privacy Policy

Who This Policy Covers

We collect and process personal data from:

• Students: Individuals enrolled in our courses
• Visitors: Anyone browsing our website
• Corporate Clients: Businesses purchasing training services
• Newsletter Subscribers: Those receiving our educational content
• Prospective Students: Individuals enquiring about courses

Information We Collect When You Enroll in Courses

• Full name and email address
• Password (encrypted)
• Course progress and completion data
• Quiz scores and assignments (for certification)
• Learning preferences and interests
• IP address and device information

When You Visit Our Website

• Pages visited and time spent
• Links clicked and resources downloaded
• Browser type and device information
• Location data (country/region level)
• Cookies and similar tracking technologies (see our Cookie Policy)

When You Contact Us

• Name and contact details
• Company name (if applicable)
• Training requirements
• Communication history

Payment Information (Paid Courses)

• Billing name and address
• Payment card details (processed securely via Stripe/PayPal – we do not store card details)
• Transaction history
• VAT/tax information where required

How We Use Your Information To Provide Educational Services

Legal Basis: Contract Performance

• Deliver course content and materials
• Track your learning progress
• Issue certificates of completion
• Provide technical support
• Send course-related communications

To Improve Our Training Platform

Legal Basis: Legitimate Interest

• Analyse course engagement and completion rates
• Develop new courses based on learner needs
• Optimise user experience
• Conduct educational research (anonymised

To Send Marketing Communications

Legal Basis: Consent or Legitimate Interest

• Newsletter with AI tips and tutorials
• New course announcements
• Free resources and guides
• Industry insights and updates
• Special offers for existing students

You can opt-out of marketing at any time via the unsubscribe link in emails or by contacting us

To Ensure Platform Security

Legal Basis: Legitimate Interest

• Prevent fraud and unauthorised access
• Protect intellectual property
• Monitor for inappropriate content
• Maintain platform integrity

Use of AI in Our Services AI-Powered Features

As an AI training platform, we use artificial intelligence to enhance learning:

• Personalised course recommendations
• Automated quiz generation
• Learning path optimization
• Content suggestions based on progress

AI Transparency

• All AI-generated content is reviewed by human instructors
• AI assistance is clearly labeled
• You can request human-only support at any time
• We do not use your personal data to train external AI models

ChatGPT and Other AI Tools

When teaching AI tools:

• We demonstrate best practices for data protection
• We never share student personal data with AI platforms
• Practice exercises use sample/anonymous data only
• We teach responsible AI usage and data privacy

Data Sharing and Third Parties Service Providers We Use

We share data only with trusted providers essential for delivering our services:

Learning Management

• Course hosting platform (secured with encryption)
• Video streaming services (for course content)
• Certificate generation systems

Communications

• Email service provider (for course updates)
• Customer support platform
• Webinar/live training software

Analytics and Improvement

• Google Analytics 4 (anonymised data)
• Course completion tracking
• Website performance monitoring

Payment Processing

• Stripe/PayPal (PCI-compliant processors)
• Accounting software (for invoicing)

All providers are bound by data protection agreements and cannot use your data for their own purposes.

International Data Transfers

As we serve students globally, data may be transferred internationally:

• Primary servers: Located in UK/EU
• Backup systems: UK/EU compliant locations
• Support team: Based in Northern Ireland
• Third-party tools: May process data in other countries with appropriate safeguards

We ensure all transfers comply with UK GDPR requirements through:

• Standard contractual clauses
• Adequacy decisions
• Your explicit consent where required

Data Retention

We keep your data only as long as necessary:

Student Records

• Active students: Duration of enrollment plus 3 years
• Course progress: 2 years after last activity
• Certificates issued: Indefinitely (for verification)
• Support tickets: 2 years from resolution

Marketing Data

• Newsletter subscribers: Until unsubscription
• Marketing preferences: 30 days after unsubscription
• Website analytics: 26 months

Financial Records

• Invoices and receipts: 7 years (legal requirement)
• Payment history: 7 years

Automated Deletion Our systems automatically delete data when retention periods expire, except where we have a legal obligation to retain it.

Your Rights

Under UK GDPR, you have the right to:

Access Your Data

Request a copy of all personal data we hold about you

Rectification

Correct any inaccurate or incomplete data

Erasure (‘Right to be Forgotten’)

Request deletion of your data (subject to legal obligations)

Portability

Receive your data in a portable format

Restriction

Limit how we process your data

Objection

Object to certain types of processing (especially marketing)

Automated Decision-Making

Not be subject to purely automated decisions that significantly affect you

Exercising Your Rights

To exercise any of these rights:

Email: privacy@futurebusinessacademy.com Phone: 028 9568 0364 Post: Future Business Academy, c/o ProfileTree, McSweeney Centre, 31 Henry Pl, Belfast BT15 2AY

We’ll respond within 30 days. If we need to verify your identity, we may request additional information.

Data Security

We protect your data through:

Technical Measures

• SSL encryption for all data transmission
• Encrypted storage of sensitive information
• Regular security audits and updates
• Multi-factor authentication for admin access
• Secure password requirements

Organisational Measures

• Staff training on data protection
• Limited access on need-to-know basis
• Confidentiality agreements with all staff
• Regular review of security procedures
• Incident response procedures

Course Platform Security

• Secure login systems
• Protected course content (no unauthorised downloads)
• Regular backups of student progress
• Monitoring for suspicious activity

Data Breach Response

If a breach occurs that may affect you:

1. We’ll contain and investigate immediately
2. Notify the ICO within 72 hours if required
3. Inform you directly if there’s high risk to your rights
4. Take steps to prevent future breaches

Special Considerations for Training Services

Course Recordings

• Live sessions may be recorded for replay
• You’ll be notified before any recording
• Recordings are available only to enrolled students
• You can request to be excluded from recordings

Community Features

• Forum posts and comments are visible to other students
• Use a pseudonym if you prefer anonymity
• Don’t share personal information in public areas
• Report any inappropriate content

Certificates and Verification

• Certificates include your name and completion date
• We maintain records for employer verification
• You can request certificates be issued with different names (subject to verification)

Children’s Privacy

Future Business Academy is designed for adult professional education:

• Minimum age: 16 years old
• Under 18s require parental consent
• We don’t knowingly collect data from children under 16
• If we discover underage enrollment, we’ll delete the account

Cookies and Tracking

We use cookies to improve your learning experience:

Essential Cookies

• Login and authentication
• Course progress tracking
• Security features

Analytics Cookies

• Understanding course engagement
• Website performance
• Anonymous usage statistics

Marketing Cookies (with consent)

• Personalised course recommendations
• Retargeting for relevant offers
• Social media integration

You can manage cookie preferences through our cookie banner or browser settings.

Updates to This Policy

We may update this policy to reflect:

• Changes in our services
• New legal requirements
• Enhanced security measures
• Student feedback

We’ll notify you of significant changes via email (for enrolled students) or website notice.

Contact Our Data Protection Team

For any privacy concerns or questions:

• Data Protection Officer Email: privacy@futurebusinessacademy.com Phone: 028 9568 0364
• Parent Company ProfileTree Web Design and Digital Marketing Limited Data Protection Team Email: support@profiletree.com
• Supervisory Authority If you’re not satisfied with our response: Information Commissioner’s Office (ICO) Website: ico.org.uk Phone: 0303 123 1113

Additional Information for Corporate Training

If your employer purchases training on your behalf:

• We share progress data with your employer
• Completion certificates are sent to designated contacts
• Your employer cannot access your password or personal messages
• You retain rights over your personal data

Commitment to Privacy

At Future Business Academy, we’re committed to:

• Transparency about data use
• Minimum data collection necessary
• Strong security measures
• Respect for your choices
• Continuous improvement of privacy practices

Your trust is essential to our mission of democratising AI education. We take data protection seriously and welcome your feedback on how we can improve.

Effective Date: August 2025 Review Date: August 2025

This privacy policy is governed by the laws of Northern Ireland and the United Kingdom.

©️ 2025 Future Business Academy, operated by ProfileTree Web Design and Digital Marketing Limited. All rights reserved.