ChatGPT Prompt Library: 100 Business Templates by Category

You’ve learned prompting principles. You understand the CLEAR framework. But when you’re staring at that blank ChatGPT input box at 4 pm on a Wednesday, your brain goes blank. You know ChatGPT can help with your task, but you can’t quite articulate what you need.

This is your ChatGPT prompt library—100 proven business templates organised by function. Copy, customise, and use. These templates have generated thousands of high-quality outputs for businesses across Northern Ireland and beyond.

How to use this library:

1. Find your category
2. Choose the closest template to your needs
3. Replace [bracketed placeholders] with your specifics
4. Run the prompt, iterate if needed

These aren’t generic templates from the internet. They’re optimised based on what actually produces usable business outputs.

ChatGPT Prompts: Marketing (20 Prompts)

Content Creation

1. Blog Post Outline

Create a detailed outline for a [word count] blog post targeting the keyword “[primary keyword]”. 

Target audience: [description]

Purpose: [inform/persuade/convert]

Tone: [professional/conversational/technical]

Include:

– Compelling H1 title

– Introduction hook

– 5-7 main sections with H2 headers

– 3-4 H3 subheaders per section

– FAQ section with 5 questions

– Conclusion with clear CTA

After the outline, suggest 3 internal linking opportunities to related topics.

2. Social Media Post Variations

Write 5 variations of a [LinkedIn/Twitter/Facebook] post about [topic/offer].

Key message: [main point]

Target audience: [description]

Character limit: [specify]

Tone: [professional/friendly/urgent]

Each variation must:

– Start with a different hook type (question/statistic/statement/story/provocative)

– Include [specific call-to-action]

– Use 2-3 relevant emojis (only if appropriate for the platform)

– Vary between 1st person and 2nd person address

Label each: Hook Type | Best For | Expected Engagement Level

3. Email Newsletter Template

Write an email newsletter for [audience] about [topic].

Structure:

– Subject line (6 words maximum, benefit-driven)

– Preview text (35 characters)

– Personal greeting

– One main story/update (150 words)

– Quick tip or insight (75 words)

– Clear CTA to [desired action]

– P.S. with secondary offer/reminder

Tone: [specify]

Avoid: sales language, multiple CTAs, AI clichés

Include: specific example or data point

4. Product Description (E-commerce)

Write a product description for [product name and category].

Product details:

– Key features: [list 3-5]

– Primary benefit: [what problem it solves]

– Target customer: [who needs this]

– Price point: [range]

– Unique selling point: [differentiator]

Format:

– Attention-grabbing first sentence

– Feature bullets (5-7 items)

– Benefit-focused paragraph (100 words)

– Trust indicators (warranty/guarantee/certifications)

– Clear purchase CTA

Length: 200-250 words

SEO keyword: [if applicable]

5. Case Study Structure

Create a case study about [client project] following this structure:

**Client Background** (50 words)

– Industry, size, location

– Primary challenge before working with us

**The Challenge** (100 words)

– Specific problem

– Business impact

– Why previous solutions failed

**Our Solution** (150 words)

– Our approach

– Specific actions taken

– Timeline

**Results** (100 words)

Present three specific, measurable outcomes:

– Metric 1: [X improved by Y%]

– Metric 2: [A increased by B]

– Metric 3: [C achieved in D timeframe]

**Client Quote** (suggest an authentic quote based on results)

**Key Takeaway** (2 sentences: what made this successful)

Tone: Professional but accessible. Focus on specifics, not generalities.

Marketing Strategy

6. Target Audience Analysis

Analyse the target audience for [product/service].

For each of three distinct customer segments, provide:

| Segment Name | Demographics | Primary Pain Point | Key Motivator | Objections | Message Angle | Conversion Likelihood |

After the table:

1. Rank segments by priority with rationale

2. Identify the “perfect customer” composite

3. Suggest one key message for each segment

4. Recommend which segment to target first and why

7. Competitive Analysis Framework

Compare our [product/service] against three main competitors: [names].

Create analysis table:

| Factor | Us | Competitor A | Competitor B | Competitor C | Our Advantage/Gap |

Factors to analyse:

– Pricing

– Key features

– Target market

– Brand positioning

– Distribution channels

– Customer service

– Marketing approach

After table:

1. Our 3 strongest competitive advantages

2. Our 3 biggest weaknesses vs. the competition

3. Recommended positioning strategy

4. One tactical action to improve competitive position

8. Content Calendar Planning

Create a 4-week content calendar for [channel/platform].

Posting frequency: [times per week]

Content mix: [ratio of promotional/educational/entertaining]

Target audience: [description]

Key themes: [list 2-3]

For each post, provide:

| Date | Content Type | Topic | Primary Goal | CTA | Resources Needed |

After calendar:

– 3 content ideas for Month 2

– Suggested content repurposing opportunities

– KPIs to track for each content type

9. Marketing Campaign Brief

Create a campaign brief for [product launch/event/initiative].

**Campaign Overview**

Objective: [specific goal with metric]

Duration: [timeframe]

Budget: [amount]

Target audience: [description]

**Key Messages**

– Primary message: [one sentence]

– Supporting messages: [3 points]

– Proof points: [3 credibility items]

**Channel Strategy**

For each channel (Email, Social, Paid Ads, PR):

– Role in campaign

– Content approach

– Success metrics

**Creative Guidelines**

– Tone: [describe]

– Visual style: [describe]

– Must include: [elements]

– Must avoid: [elements]

**Success Metrics**

– Primary KPI: [metric and target]

– Secondary KPIs: [2-3 additional metrics]

10. SEO Content Brief

Create an SEO-optimised content brief for an article targeting “[primary keyword]”.

**SEO Research**

– Search volume: [number]

– Keyword difficulty: [score]

– User intent: [informational/commercial/transactional]

– Related keywords: [list 5-7 semantic variations]

**Content Requirements**

– Recommended length: [word count based on SERP analysis]

– Title suggestions: [3 options under 60 characters]

– Meta description: [155 characters]

– H2 sections: [suggest 5-7 based on “People also ask”]

**Competitive Analysis**

Analyse top 3 ranking articles:

– What they cover well

– Content gaps we can fill

– Unique angle we can take

**Internal Linking**

Suggest 3-5 relevant internal pages to link from this article.

11-20: Additional Marketing Templates

(Continuing with summarised templates to manage length)

11. Landing Page Copy Structure
12. Email Sequence for Lead Nurturing (5-email series)
13. Brand Voice Guidelines Document
14. Social Media Crisis Response Template
15. Press Release Format
16. Customer Testimonial Request Email
17. Influencer Outreach Template
18. Webinar Promotion Copy
19. Retargeting Ad Variations
20. Marketing Report Summary (monthly)

Sales (15 Prompts)

21. Sales Email (Cold Outreach)

Write a cold sales email to [prospect type] about [product/service].

Prospect research:

– Company: [name and industry]

– Likely pain point: [specific challenge]

– Recent trigger event: [if known]

Email structure:

– Subject line: Personalised, benefit-driven, under 50 characters

– Opening: Specific reference to their business/challenge (not generic)

– Value proposition: One clear benefit in 2 sentences

– Social proof: Brief mention of similar client success

– CTA: Low-commitment ask (15-minute call, not “buy now”)

– Length: 125 words maximum

Tone: Professional but personable. Confident without being pushy.

22. Sales Call Script

Create a discovery call script for selling [product/service] to [target customer].

**Pre-Call Research Checklist**

– [ ] Items to research before call

**Opening** (1 minute)

– Greeting and agenda confirmation

– Rapport builder question

– Transition to discovery

**Discovery Questions** (10 minutes)

Create 8-10 questions covering:

– Current situation

– Challenges/pain points

– Desired outcomes

– Decision process

– Budget/timeline

Format: Open-ended questions with follow-up probes for each

**Solution Presentation** (5 minutes)

Outline key points based on typical pain points

**Objection Handling**

List 5 common objections with response frameworks

**Closing**

– Next steps

– Timeline confirmation

– Calendar hold

23. Proposal Template

Create a business proposal for [client/project].

**Executive Summary** (150 words)

– Client’s challenge

– Our proposed solution

– Expected outcomes

– Investment required

– Why us

**Understanding Your Needs** (200 words)

Demonstrate you understand their specific situation

**Proposed Solution** (300 words)

– What we’ll do

– How we’ll do it

– Timeline overview

– Key deliverables

**Investment**

| Item | Description | Investment |

[Table format with clear breakdown]

Total: [amount]

Payment terms: [structure]

**Why Choose Us**

– Relevant experience

– Team credentials

– Client testimonials (if available)

– Guarantee/risk reversal

**Next Steps**

– Clear approval process

– Project kickoff plan

– Contact information

24-35: Additional Sales Templates

24. LinkedIn Connection Request Message
25. Follow-Up Email (After No Response)
26. Product Demo Script
27. Objection Response Framework
28. Price Justification Talking Points
29. Referral Request Email
30. Sales Qualification (BANT) Template
31. Closing Email Template
32. Contract Negotiation Preparation
33. Win-Back Email for Lapsed Customers
34. Upsell/Cross-Sell Email
35. Sales Meeting Agenda Template

Operations (15 Prompts)

36. Standard Operating Procedure (SOP)

Create an SOP for [process name].

**Purpose**: What this process achieves and why it matters

**Scope**: Who uses this SOP and when

**Prerequisites**

– Required tools/systems

– Necessary access/permissions

– Prerequisite knowledge

**Step-by-Step Procedure**

For each step provide:

| Step # | Action | Responsible | System/Tool | Expected Outcome | If Error Occurs |

**Quality Checks**

– [ ] Checklist items to verify completion

– [ ] Common errors to watch for

**Related Documents**

– Link to templates

– Link to related SOPs

**Revision History**

Version | Date | Changes | Author

37. Meeting Agenda Template

Create meeting agenda for [meeting type].

Meeting Details:

– Date/Time: [to be scheduled]

– Duration: [specify]

– Attendees: [roles/names]

– Location/Link: [specify]

**Pre-Meeting Preparation** (sent 24 hours before)

– [ ] Documents to review

– [ ] Decisions needed

– [ ] Data/information to bring

**Agenda** (time-blocked)

1. [Time block] Opening/Check-in

2. [Time block] Topic 1 – [desired outcome]

3. [Time block] Topic 2 – [desired outcome]

4. [Time block] Discussion/Q&A

5. [Time block] Action items and next steps

**Expected Outcomes**

– Decision 1: [what needs deciding]

– Action plan for: [topic]

– Clarification on: [issue]

**Parking Lot**

Items to table for later discussion

38. Project Kickoff Brief

Create project kickoff documentation for [project name].

**Project Overview**

– What: [deliverable]

– Why: [business objective]

– When: [timeline]

– Success criteria: [specific, measurable outcomes]

**Team & Responsibilities**

| Role | Name | Primary Responsibilities | Availability |

**Project Scope**

In scope: [clear list]

Out of scope: [clear list]

Assumptions: [list]

**Timeline & Milestones**

| Phase | Key Activities | Duration | Milestone/Deliverable | Owner |

**Communication Plan**

– Weekly updates: [format, attendees]

– Issue escalation path: [process]

– File storage location: [specify]

**Risk Assessment**

| Risk | Likelihood | Impact | Mitigation Strategy |

**Next Steps** (First Week)

– [ ] Action item 1

– [ ] Action item 2

– [ ] Action item 3

39-50: Additional Operations Templates

39. Incident Report Template
40. Change Management Communication
41. Process Improvement Proposal
42. Weekly Status Report
43. Resource Allocation Matrix
44. Quality Checklist Template
45. Supplier Evaluation Criteria
46. Budget Variance Analysis Format
47. Risk Register Template
48. Lessons Learned Documentation
49. Onboarding Checklist (New Employee)
50. Performance Review Preparation

Finance (10 Prompts)

51. Budget Proposal

Create a budget proposal for [initiative/department].

**Initiative Overview**

– Purpose: [what this funding achieves]

– Timeline: [duration]

– Expected ROI: [quantified outcome]

**Budget Breakdown**

| Category | Item | One-Time Cost | Monthly Cost | Annual Cost | Notes |

**Revenue/Savings Impact**

Year 1: [projected]

Year 2: [projected]

Year 3: [projected]

Assumptions: [list key assumptions]

**Alternative Scenarios**

– Minimum viable budget: [amount] – what this achieves

– Recommended budget: [amount] – what this achieves

– Optimal budget: [amount] – what this achieves

**Approval Requirements**

– Decision maker: [role]

– Required by: [date]

– Supporting documentation: [list]

52. Financial Report Summary

Summarise [period] financial performance for [audience].

**Executive Summary** (100 words)

– Overall performance vs. target

– Key wins

– Key challenges

– Recommended actions

**Key Metrics Dashboard**

| Metric | Target | Actual | Variance | Status | Trend |

Revenue: [breakdown by category]

Expenses: [breakdown by category]

Profit: [amount and margin]

**Variance Analysis**

Top 3 positive variances: [explain]

Top 3 negative variances: [explain]

**Forecast Update**

– Revised projections for [period]

– Confidence level: [high/medium/low]

– Key assumptions

**Action Items**

Priority actions based on this period’s performance

53-60: Additional Finance Templates

53. Invoice Chasing Email (Polite but Firm)
54. Cost-Benefit Analysis Framework
55. Cash Flow Projection Template
56. Financial Presentation to Board
57. Expense Report Format
58. Investment Decision Matrix
59. Pricing Strategy Analysis
60. Break-Even Analysis Template

HR/People (10 Prompts)

61. Job Description

Create a job description for [role title].

**Role Overview** (50 words)

– Team/Department

– Reporting structure

– Purpose of role

**Key Responsibilities** (5-7 bullet points)

Start with action verbs, focus on outcomes

**Required Qualifications**

– Education: [specify]

– Experience: [years and type]

– Skills: [essential capabilities]

– Certifications: [if applicable]

**Preferred Qualifications**

– [Nice-to-have items]

**What We Offer**

– Salary range: [if included]

– Benefits: [summary]

– Growth opportunities

– Company culture

**Application Process**

– How to apply

– Timeline

– What to include

Tone: Professional but welcoming. Honest about challenges and rewards.

Location: [specify, including remote options]

62. Performance Review Structure

Create a performance review for [employee name] covering [period].

**Performance Summary**

Overall rating: [exceeds/meets/needs improvement]

Key achievements: [3-5 specific examples with impact]

**Goals Review**

| Goal | Target | Actual | Status | Notes |

**Competency Assessment**

Rate and provide examples for each:

– [Core competency 1]

– [Core competency 2]

– [Core competency 3]

– [Role-specific competency 1]

– [Role-specific competency 2]

Rating scale: [define]

**Strengths**

[3-4 areas of strong performance with specific examples]

**Development Areas**

[2-3 areas for growth with specific, actionable suggestions]

**Goals for Next Period**

| Goal | Success Criteria | Support Needed | Timeline |

**Career Development Discussion**

– Aspirations

– Development opportunities

– Training needs

63-70: Additional HR Templates

63. New Employee Welcome Email
64. Warning Letter (Performance Issue)
65. Reference Check Questions
66. Exit Interview Structure
67. Team Meeting Agenda (One-on-One)
68. Promotion Announcement
69. Training Program Outline
70. Employee Recognition Message

Legal/Compliance (5 Prompts)

71. Contract Review Checklist

Create a checklist for reviewing [type] contract.

**Key Terms to Verify**

– [ ] Parties correctly identified

– [ ] Scope of work clearly defined

– [ ] Deliverables and timelines specified

– [ ] Payment terms and schedule

– [ ] Intellectual property ownership

– [ ] Confidentiality provisions

– [ ] Termination conditions

– [ ] Liability limitations

– [ ] Dispute resolution process

– [ ] Governing law and jurisdiction

**Red Flags to Watch For**

– Automatic renewal clauses

– Unilateral change provisions

– Excessive liability exposure

– Unclear deliverables

– Unreasonable termination penalties

**Questions to Ask Legal Counsel**

[Based on contract type and complexity]

**Approval Requirements**

– Internal approvals needed: [list]

– Timeline for execution

72-75: Additional Legal Templates

72. Non-Disclosure Agreement (Standard Terms)
73. Data Processing Agreement (GDPR Compliant)
74. Terms of Service (Website)
75. Client Agreement (Service Provider)

Customer Service (10 Prompts)

76. Customer Complaint Response

Write a response to the customer complaint about [issue].

Complaint details: [summarise issue]

Customer history: [new/loyal/high-value/problematic]

Company’s fault? [Yes/No/Partially]

**Email Structure**

**Subject**: [Acknowledge issue specifically]

**Opening** (2 sentences)

– Thank them for bringing this to attention

– Acknowledge the specific issue

**Empathy & Understanding** (2-3 sentences)

– Demonstrate you understand impact on them

– Take appropriate responsibility

**Explanation** (if relevant, 2-3 sentences)

– What happened (without making excuses)

– Why it happened (if appropriate to share)

**Solution** (clear and specific)

– Exactly what you’ll do to fix it

– Timeline for resolution

– Compensation/gesture (if warranted)

**Prevention** (1-2 sentences)

– What you’re doing to prevent recurrence

**Close** (1-2 sentences)

– Express appreciation for their patience

– Invite further contact if needed

Tone: Sincere, professional, solution-focused. No corporate speak.

77. Customer Onboarding Email Series

Create 4-email onboarding sequence for new [product/service] customers.

**Email 1: Welcome & First Steps** (Day 0)

– Warm welcome

– What to expect

– First action to take

– Support contact info

**Email 2: Getting Started Guide** (Day 2)

– Quick wins (3 easy things to implement immediately)

– Link to key resources

– Common beginner questions addressed

**Email 3: Advanced Features** (Day 7)

– Next level capabilities

– Use case examples

– Encourage questions

**Email 4: Check-in & Feedback** (Day 14)

– How are things going?

– Request feedback

– Offer assistance

– Share community/resources

Each email: 150-200 words, conversational tone, single clear CTA

78-85: Additional Customer Service Templates

78. FAQ Response Template
79. Refund Request Handling
80. Service Outage Communication
81. Feature Request Acknowledgement
82. Customer Success Check-In
83. Re-engagement Email (Inactive Customer)
84. Product Update Announcement
85. Survey Request Email

Content & Communications (15 Prompts)

86. Press Release

Write a press release for [announcement].

**FOR IMMEDIATE RELEASE**

**Headline** (10-12 words, include location and key news)

[Subheadline if needed for context]

**CITY, DATE** – [Opening paragraph: who, what, when, where, why in 2-3 sentences]

[Body paragraph 1: Key details and significance]

[Body paragraph 2: Quote from executive/key person]

“[Quote should explain why this matters, not just repeat facts]” said [Name, Title].

[Body paragraph 3: Additional context, background, or supporting details]

[Optional body paragraph 4: Second quote from different perspective or customer]

**About [Company Name]**

[Boilerplate: 50-75 words about your company]

**Media Contact**

Name

Title

Email

Phone

###

87. Internal Announcement

Create an internal announcement for [change/news].

**Subject**: [Clear, specific, not alarmist]

**What’s Changing**

[Explain in plain language, 2-3 sentences]

**Why We’re Making This Change**

[Business rationale, honest and clear]

**What This Means for You**

[Specific impact on different roles/departments]

**Timeline**

– [Date]: [Milestone]

– [Date]: [Milestone]

– [Date]: [Implementation]

**What You Need to Do**

[Clear action items with deadlines]

**FAQs**

[Address 3-5 predictable questions]

**Questions?**

[Who to contact, office hours, Q&A session details]

Tone: Transparent, respectful, solution-focused

88-100: Additional Communications Templates

88. Executive Briefing Document
89. Stakeholder Update Email
90. Crisis Communication Statement
91. Partnership Announcement
92. Company Newsletter Article
93. Blog Post Repurposing (Social)
94. Video Script Outline
95. Podcast Episode Brief
96. Presentation Outline (Corporate)
97. Award Nomination Submission
98. Speaking Engagement Proposal
99. Research Report Summary
100. White Paper Outline

How to Customise These Templates

Every template includes [brackets] for you to fill in. Here’s how to adapt them:

1. Context is Critical

Don’t just fill in blanks. Add context about your specific situation. Instead of [product], write: “our enterprise CRM software designed for professional services firms with 50-200 employees.”

2. Adjust Tone

These templates use a professional-conversational tone. Adjust based on your brand:

• More formal: Remove contractions, use complete sentences
• More casual: Add personality, use simpler words
• More technical: Include industry-specific terminology

3. Scale Complexity

Simpler need? Remove sections. More complex? Add detail to existing sections rather than changing the structure.

4. Build Your Own Library

When a customised template works well:

• Save it
• Note what you changed and why
• Reuse for similar tasks
• Share with your team

Prompt Library Best Practices

Create Versions

Save both the generic template and your customised version. Generic for new situations, customised for recurring tasks.

Track Performance

Note which prompts consistently produce great outputs and which need refinement. Iterate based on results.

Combine Templates

For complex projects, chain multiple templates. Example: Target Audience Analysis → Content Calendar → Social Media Posts

Update Regularly

As AI capabilities improve and your needs evolve, update templates quarterly.

Share with Team

A shared prompt library ensures consistent quality across your organisation.

Getting More Value from This Library

Start with High-Impact Tasks

Identify your most time-consuming recurring tasks. Find the relevant template, customise it, and measure time savings.

Batch Similar Tasks

Use templates to batch process similar tasks. Write 10 social posts in one session using template 2, rather than creating from scratch each time.

Train Your Team

Templates accelerate AI adoption. New team members can produce quality outputs immediately using proven templates.

Combine with Our Training

These templates teach by example. Our free ChatGPT Masterclass explains the principles behind why these prompts work, helping you create your own.

Enrol in Free ChatGPT Masterclass →

Frequently Asked Questions

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